Scientific Method

               

             We, OtterSloth Inc., have been assigned by McDonalds to conduct and experiment to determine which local car company would benefit the most from advertising their company on drive-thru wrappers in Middletown. We then must pitch this idea to the chosen car company. We hypothesize that the car that will be shown the least amount will be Kia. If our hypothesis is correct, then we believe Kia would benefit the most from advertising at McDonalds because most of the people coming through the drive-thru don't have that type of car, and would be more likely to purchase one.

             On Saturday, September 20th, we will conduct our experiment at the McDonalds on Verity Parkway, in Middletown, Ohio. We will record 150 cars that goes through the drive-thru during a given time period (3-5PM). The type of car will be recorded so we can determine who to pitch our idea to.

           According to the data we have collected, the majority of of cars going through the drive-thru, was Ford. The type of car that we saw the least amount of, was Pontiac. This did not support our hypothesis.We believed Kia would be the least seen in the drive thru, when actually they were seen 3x as much as Pontiacs. 

          We suggest to McDonalds, that they pitch their advertisement idea to Pontiac. This is because not many people that went through the drive-thru had this type of car, and based on those facts, we have determined the this company would benefit the most from advertising at this establishment. If the experiment was conducted again, the data could be off because of possible sources of error, such as: time of day, weekend vs. weekday, any the day we went. Other variables that could have affected our outcome were, the soccer tournament going on down the street, bringing more hungry customers than usual.